Authors are constantly looking for ways to increase discoverability. How to get readers to find (and ultimately buy) their book. Below are four ways to get your book in front of potential readers.
Honestly, you need one. Websites are static and don’t offer the interactivity your readers want. Blogs are free and easy to manage. The big players are WordPress and Blogger. You can create fresh content to demonstrate just what kind of writer you are. People can also comment on your blog, thus including them in your writing process.
You don’t have to tweet or post on Facebook non-stop, but you do need a presence. You want readers to find you, so don’t make it hard. Start up an account on Twitter, Facebook, and Google+. Then link all those sites back to your blog. This way, no matter how people find you, they end up at your blog.
YouTube is the second most popular search engine, and it’s preferred by that teen audience so many YA authors want to reach. Follow the link to find out how to make your own book trailer. You can pay anywhere from $40-60 to get one made, or do it yourself for free.
Obviously your book needs to be the ebook flavor and on Amazon for this to work. Basically you buy an ad program through Sponsor-matic. At the $30 level, they will advertise your free promo days (through Kindle Direct Publishing) to their fifty-thousand subscribers. The Kindle Daily Deal is another service, this for $60, that gets your title in front of 86,000 Facebook fans.